Alex is Pureline Surf. He really loves surfing, searching for quality waves and sharing his surf knowledge. Alex has been coaching for 17 years and has obtained the highest level of surf coaching qualifications. Over the years Alex has had plenty of opportunities to expand the business and run it more in a classic surf school/surf camp model but always felt this led to to a compromise in client experience so Pureline Surf was started 7 years ago to create the best possible platform for surfers to improve.


Alex has been at this a long time, and what started as just a way to be at the beach as much as possible turned into a real passion. His CV is full and varied. He was the head of the surf program at several 5/6 star resorts, including The Four Seasons, and he’s worked on charter boats in the Indian Ocean, coached competition level surfers, arranged private planes/seaplanes to chase the best surf and has guided in remote national parks around the world. He’s also participated in (and even won a few) surf contests and really enjoys helping others to progress in their surfing.
"I love surfing and I really enjoy helping people surf better. It’s really satisfying being the person that makes the difference in someone’s surfing life. Nothing beats the feeling of seeing someone get the best wave of their life and knowing that you were a part of that success. I'm lucky enough to live ‘a surfers dream’ and sharing the surfing experience is something I truly enjoy." Alex - Pureline Surf

Surf, Travel, Adventure

Alex has spent over half of his life seeking out great waves in warm climates and coaching surfers all over the world. Alex fled the cold waters of the UK at 17 and surfed his way around the globe, visiting Portugal, Australia, Canary Islands, Mexico, Peru, Maldives, Costa Rica, Indonesia, Fiji, USA, Sri Lanka, Mexico, New Zealand, Panama, Peru, Tunisia, Morocco, Maldives, Hawaii, Nicaragua, El Salvador and all over Europe.


  • ASI Level 4 Master Surf Coach
  • BSA Level 4 Qualified Surf Coach
  • Qualified Competition Judge
  • SLSA and NARS Qualified Lifeguard (held for 17 years)
  • National Certificate in Surfing Studies
  • Wilderness First Aid for Surfers Qualified
  • Competed Nationally & Internationally with Success

Our Coaching Style

We’ve seen only positive results with our coaching style - a unique combination of experience, in-water coaching and video analysis that's constantly adapted to suit your needs.

Choose Your Surf Coaching Destination

Nosara, Costa Rica

Consistently Epic!
  • World-Renowned Surf Location
  • Variety of Breaks
  • Guiding to the Best Waves
  • Flexible Coaching Hours
  • Add-on Boat Trip Options

Strike Missions, Central America

Guaranteed to Score!
  • Chase Waves Across Central America
  • Book Your Dates and Choose Your Destination Last Minute
  • Surf the Best Waves Based on the Swell Forecast Worldwide
  • Choose a Variety of Locations in the Same Trip

Worldwide Coaching

If you can dream it we can do it!
  • Fulfill Lifelong Dreams
  • Surf World-Class Breaks
  • Experienced Coach to Guide You
  • Surf Anywhere in the World
  • Discreet Coaching During your Holiday

Interested in Surfing With Us?